CyrusOne Unveils New Marketing Campaign Addressing IT Leaders’ Top Concerns with Robust Data Center Solutions
Campaign includes CyrusOne’s new national television commercial to capitalize on business impact of booming digital universe
DALLAS (April 27, 2016) – Global data center solutions provider CyrusOne (NASDAQ: CONE) is elevating data management from IT intricacy to public forefront with its latest marketing campaign. The recently launched campaign includes a fully integrated mix of national television advertisements, social media, online advertisements, public relations, and online content.
“With the profound growth of big data, mobile devices, and company applications, as well as a heightened awareness of security breaches and disaster recovery issues across all industries, the considerations and concerns of enterprise IT management are no longer limited to IT departments alone,” said Scott Brueggeman, Chief Marketing Officer, CyrusOne. “This new campaign draws attention to the top concerns of today’s business leaders by dramatically extending our reach to new segments of enterprise decision-makers and C-suite executives. We are extremely excited to amplify our communications in the U.S. market, and to share and demonstrate what makes CyrusOne the preferred data center provider to the Fortune 1000.”
The campaign’s 30-second television spot is the first of its kind for CyrusOne and is scheduled to appear on various networks, including Bloomberg and CNBC, during morning prime-time segments. Through its integrated marketing plan, CyrusOne is able to reach large enterprises and preeminent financial services companies within the top 40 metro areas, including New York and Chicago, where the company has expanded and strengthened its footprint through recent acquisitions.
The television commercial is produced to highlight the top risks that all IT leaders face, such as expanding IT infrastructure environments, data and application growth, resource constraints, and potential downtime. Viewers are then exposed to CyrusOne’s unique product and solution set that can alleviate these strategic business stressors, reinforcing the trustworthy support that IT leaders expect and emphasizing CyrusOne’s thorough understanding of enterprise IT outsourcing needs.
CyrusOne’s new campaign officially launched the week of April 18 with a series of online and televised advertisements. Additional integrated programs are expected to roll out over the course of the next several weeks to extend audience reach through other marketing channels.
CyrusOne operates more than 30 carrier-neutral data center facilities across the United States, Europe, and Asia. CyrusOne provides customers with the flexibility and scale to match their specific IT growth needs. CyrusOne facilities are engineered to include the power-density infrastructure required to deliver excellent availability, including an architecture with the highest available power redundancy (2N).
Renowned for exceptional service, building enduring customer relationships, and high customer satisfaction levels, CyrusOne serves nine of the Fortune 20 and more than 170 of the Fortune 1000 among its more than 940 customers.
CyrusOne (NASDAQ: CONE) specializes in highly reliable enterprise-class, carrier-neutral data center properties. The company provides mission-critical data center facilities that protect and ensure the continued operation of IT infrastructure for more than 940 customers, including nine of the Fortune 20 and more than 170 of the Fortune 1000 or equivalent-sized companies.
CyrusOne’s data center offerings provide the flexibility, reliability, and security that enterprise customers require, and are delivered through a tailored, customer-service-focused platform designed to foster long-term relationships. CyrusOne’s National IX platform provides robust connectivity options to drive revenue, reduce expenses, and improve service quality for enterprises, content, and telecommunications companies. CyrusOne is committed to full transparency in communication, management, and service delivery throughout its more than 30 data centers worldwide. Additional information about CyrusOne can be found at www.cyrusone.com.
gyro for CyrusOne