Data is increasingly becoming the currency by which business success is measured. Simply put, the businesses that can make the best use of the virtual reams of data they collect are the ones poised for success now and in the future. That’s why each data center provider must move beyond just acting as enterprise storage and start finding ways to position themselves as strategic business assets, an article in CIO explained.The rapid adoption of the hybrid cloud is one key driver in data center growth. A report from Cisco found that by 2018, 78 percent of workloads will be processed by cloud data centers. By that same year, Cisco also expects that 59 percent of total cloud workloads to be from SaaS usage.The number of ways in which businesses are using data centers – and the data they house – is evolving constantly. CIO pointed out that because of this, data centers can’t operate on a one-size-fits-all policy that assumes every business uses its data the same way. Data centers will have to deploy a number of technologies like solid state drives, hybrid arrays (SSDs and traditional hard disk drives) and tiered storage to meet the changing needs of their customers.