Choosing the right colocation provider is about more than just looking around your geographic region and selecting the vendor with the cheapest price. There is so much diversity in the colocation sector that value becomes more important than cost and location issues go beyond proximity. For some businesses, staying close to home makes the most sense, for others – such as companies using colocation for backup and recovery – having a facility a few hours away from internal data centers is the best bet.
Location issues can have a huge impact in colocation plans, and there are three issues that should be kept in mind when considering the location of the colocation services you are evaluating.
1. How is geographic location impacting value?
Real estate costs vary substantially from one location to another. Space in a New York data center may cost much less than space in a Cincinnati data center, for example, because of differences in the real estate market. However, cost is the not the primary issue here, value is.
Sometimes a colocation service is more expensive because the facility features such advanced technologies that the service cost is high compared to a data center offering basic functionality. In other cases, a colocation service plan may be less expensive in one area solely because utility providers are able to offer low-cost power. The location of operator networks, and expense of establishing interconnects based on geographical proximity can also come into play.
When it comes time to choose a colocation service it is vital that you assess the way location affects value and make sure you get the best solution possible for your needs.
Managing IT assets in a remote facility can be a headache depending on the location of the data center. It is widely believed that many organizations will choose a colocation provider that is located in close proximity to their primary operations so they can easily get IT workers out to the facility, but this methodology isn’t always best. A data center services provider can manage the configuration for you if you don’t want to be sending workers out to the location. At the same time, you could also hire IT workers in the region where the colocation facility is located and have them manage your configuration as their full-time role. These options allow organizations to use more remote facilities and potentially create more value.
There are times when staying close to home is important, but there is more to think about than just proximity in these situations. Organizations should also consider traffic patterns that may make it difficult for IT workers to get to the colocation facility, possible toll costs and similar issues before settling on a colocation plan.
3. Business strategy
Keeping short- and long-term business goals in mind is also critical when trying to choose the right location for a colocation plan. Establishing a colocation presence in a geographic region can be the first step to expanding services to customers in the area. As such, businesses that expect to expand in the near future benefit from keeping these strategies in mind when choosing a colocation plan. In many cases, a good data center colocation partnership can serve as a stabilizing force in any effort to get new business started in a region. The service ensure good website and application performance for both customers and employees in the area and lets companies get started without having to commit to building a new data center.
Location comes into play in a variety of ways when choosing a colocation provider, and it is important to keep geographical issues in mind if you want to maximize the value of the hosting service.